Remote digital platform working is great, if you live in a city – Oxford study

Friday 21st Oct 2022, 7.52am

COVID-19 saw the rapid acceleration of workplace information and communication technologies, and the promise of remote work leading to work opportunities more evenly distributed between country and city and internationally.

But the new research, published in journal PLOS One, reveals remote work conducted via online labour platforms – such as Fiverr, Freelancer and UpWork – mirrors the geographical and skills-based polarisation of labour markets, rather than spreading work more evenly.

If you live in a cosmopolitan area of a developed country, you are much more likely to be employed through the digital platforms

Dr Fabian Brasemann

The Oii’s Dr Fabian Brasemann, lead author of the paper says, ‘Working from anywhere is not a technical problem anymore, thanks to digitally enabled remote work. But it remains an economic-institutional one. The remote labour market is globally polarised between countries, between urban and rural areas within countries, and in particular, between job types. So, if you live in a cosmopolitan area of a developed country, you are much more likely to be employed through the digital platforms.’

According to the report, ‘Countries are globally divided: North American, European, and South Asian remote platform workers attract most jobs, while many Global South countries participate only marginally….remote jobs are pulled to large cities; rural areas fall behind.’

He maintains today’s findings point toward the connection between skills and place-bound institutions as enablers – even of remote work. People with access to specialised education, vocational training and local business opportunities – in other words urban dwellers – will be more likely to have in-demand, digital skills. They will find ample opportunities in the remote labour market. People who do not have the same access to enabling institutions – in other words, people in rural regions – tend not to have the most relevant digital skills. They will have a hard time finding good remote jobs.

Many Global South countries participate only marginally….remote jobs are pulled to large cities; rural areas fall behind

The report states, ‘The data shows that most countries in the Global South are only marginally connected to the global web of remote work in the platform labour market. Within countries, we find that remote work flows to urban centres. These are the places where highly skilled labour is concentrated. The economic tale of the ’booming metropolis’ and the ’broken provincial city’ plays out fully in the platform economy.’

Key findings reveal the global polarisation in remote labour markets:

• The majority of remote platform work comes from metropolitan areas in high-income countries such as North America, West Europe and Australia
• Most remote platform workers are located in urban areas in East Europe, South Asia and the Philippines
• Many countries in the Global South only marginally participate in the remote labour market
• Most of the high-value remote work goes to metropolitan areas: remote platform workers in capital regions earned between 24% and 53% more per hour than their counterparts in other regions.

We believe remote work can become an instrument of economic empowerment and growth…Only in regions that flourish locally, remote workers can succeed globally

The paper recommends

• Platform apprenticeships for new remote workers: – assign first online jobs randomly to people without experience to build up their initial credibility
• Government-led digital work programmes: – Embedding online work programmes in rural areas into larger economic and labour market development schemes
• Foster enablers of remote work: –  investments in reliable internet access, local employment opportunities and skill-building opportunities in rural areas
• Incorporate remote platform work into governmental processes: – advertising short-term remote jobs on platforms while promoting living wages
• Connect rural remote worker communities to global network flows: – set up co-working spaces and physical meeting points for platform workers to help with knowledge exchange and skill-building

Dr Braesemann concludes, ‘We believe remote work can become an instrument of economic empowerment and growth. But, for this to happen, remote work needs to be embedded in broader economic and labour market development schemes, supporting disadvantaged regions to invest in local skill development and infrastructure. Only in regions that flourish locally, remote workers can succeed globally.’